The
Centers for Disease Control and Prevention calls 2010 the “tipping point” for
health literacy becoming part of mainstream health policy (2011). The Affordable Care Act of 2010, a key piece
of legislation for the Obama administration and pivotal for America as a whole,
provides consumers with protection, new coverage options and assists in giving
consumers the necessary tools to make informed choice about their health (U.S.
Department of Health and Human Services, 2010). While this law gives citizens
protection and holds the private sector more responsible than it has ever been
for the health of a society- government agencies, medical personnel, health
educators and the public will be responsible for the innovation it will take to
make the most of this new law. In 2010, the Office of Disease Prevention and
Health Promotion under the U.S. Department of Health and Human Services wrote
the National Action Plan to Improve
Health Literacy based on the principles that (1) everyone has a right to
health information that helps them make informed decisions and (2) health
services should be delivered in ways that are understandable and beneficial to
health, longevity, and quality of life (U.S. Department of Health and Human
Services, n.d.). Although some people may experience a limited accessibility to
health information, in today’s information age, a larger problem is how to
evaluate that information and make informed decisions as consumers of health
care. The national action plan aims to help consumers make sense of the
information they receive and was written based on input during the years 2006-2009
from various sources such as the Surgeon General’s Workshop on Improving Health
Literacy, a series of town hall meetings and feedback from stakeholders, all
which contributed to the set of seven defined goals:
1.
Develop and disseminate health and
safety information that is accurate, accessible, and actionable.
2.
Promote change in the health care system
that improve health information, communication, informed decision-making, and
access to health services.
3.
Incorporate accurate, standards-based,
and developmentally appropriate health and science information and curricula in
child care and education through the university level.
4.
Support and expand local efforts to
provide adult education, English language instruction, and culturally and
linguistically appropriate health information services in the community.
5.
Build partnerships, develop guidance and
change policies.
6.
Increase basic research and the
development, implementation and evaluation of practices and interventions to
improve health literacy.
7.
Increase the dissemination and use of
evidence-based health literacy practices and interventions (U.S. Department of
Health and Human Services, n.d.).
This action plan is a
guide for policy makers, health educators and medical staff. Legislation such
as the Plain Writing Act of 2010 supports the action plan. The Plain Writing
Act signed on October 13, 2010 requires that federal government agencies write
all new publications, forms, and publicly distributed documents in a “clear,
concise, well-organized” manner for the benefit of the public (Plain Language
Action and Information Network, 2011). The Plain Writing Act is an example of
how the government is holding its own agencies responsible for effective
communication with the public. Health care systems should follow this example
and recognize the opportunity they have to educate their patients through
clear, effective, patient-centered communication.
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